Jerry Booth - Google SEO Expert- SEO Professional and Search Marketing Guru to the Stars

For anyone lucky enough meet Jerry, your first impressions will not be what you would expect, especially if you have had a telephone conversation with him. With his deep voice, Northern English accent and honest, brash answers you would be wrong in expecting a huge man, small in stature but a giant within our industry. He is what people in the USA call an internet marketing Guru.  He laughs with embarrassment when he hears this compliment, but having worked with some of the worlds largest and best known companies, his reputation is growing, and growing fast. Not a shy man by any means, he prefers to stay in the background and let his results do the talking when it comes to his profession.

Jerry has worked with and for some of the worlds best known stars of film, television, sports, and entertainment.  He is involved in various aspects of online marketing, from SEO to trade show product launches.  He is the director of his own model agency in the US, successfully and professionally representing over one hundred models.  His marketing services are courted by companies and individuals who strive for perfection in their respective trades, and need a web consultant from which they can expect nothing but.  Jerry looks to be Google's #1 The coolest seo on the planet, but ask around you will find that he already exists as such to any person that he has ever engaged.

In 2006 he was asked to look at the online real estate market in Florida, and came up with a marketing concept for a few realtor friends.  Within weeks of its launch Wall Street came knocking, wanting to take the concept nationwide while offering an eight figure investment plan. Of course, wanting major shares, Jerry refused.  In typical Yorkshire man style, he explained that it was built for the realtors in Florida who had first asked him they were happy too, grossing sales of $16.3 million in the first 6 weeks.

From his entertainment and gaming background to management in sales and marketing, he is still a showman at heart, so when the world-wide-web arrived, he was hooked.  A chance to show off his talents, he started where a lot of previous webmasters did, in the adult industry.  Some call it the hardest industry to play, but his uncanny insight into what makes people tick and what they like to see made him a major player in Europe.

Taking the experience he had accumulated in past ventures, he then began to diversify channeled his talents into other areas and began consulting companies on marketing plans, pay-per-click management, and devising marketing strategies. 

He found himself spending a good deal of time in the US, and there his talents and staff were requested by airline companies, major cable networks, and some fairly well-known names, as well Disney and Universal Studios, to name a few.

Back in the UK in early 2007, he brought his unique blend of skill, experience, and passion to form the Fresh Group, a new global SEO and online marketing company with offices in the UK, USA, and now Canada where he currently resides.

Jerry Booth an SEO Guru, an aggressive and creative viral marketer who thinks of the Web in terms of how ideas spread is a leading figure in search engine marketing and SEO. An ex-director of Google in the UK and a founder of a privately held internet marketing company specializing in online marketing and lead generation, he also brings nearly thirty years of management, marketing, advertising, start-up and internet experience to any table.

by Tracy Peterson

Organic Search Engine Results

A search engine's organic results sometimes called the natural results are produced using mathematical principles which score the importance and relevance of each website for a particular search term, awarding the high ranking positions to the websites which achieve the highest aggregate scores. Unlike search engines sponsored listings (PPC), it is not possible to directly buy a high position in a SE organic results.

Research into SE user behaviour has shown that the majority of searchers do not look beyond the first two pages of SE results.   If searchers cannot find what they are looking for in the first 20-30 results, they modify their search criteria rather than looking deeper into the results. A web site with the top search engine ranking for a popular search term will typically generate between 100 and 1000 times the traffic volume of a website ranking on the third page of the SE results. The aim of search engine optimization is therefore to win a place, and ultimately the coveted number 1 spot, on the first page of the SE results pages (SERPs) for a range of targeted, high traffic search terms.

Fresh Traffic creates and implements innovative online and offline communications solutions. We provide our clients with creative communication solutions including Google consultancy, online brand development, advertising, PPC pay per click advertising, online marketing, web development and multimedia applications which are aligned to the client's business and marketing strategies.

The Fresh Group is a full service company offering comprehensive web development and custom programming solutions to almost any business need, including website design, software and database development and installation, e-commerce applications, shopping cart integration, and flash animation. From conception and design, to implementation and maintenance, we can help your organization achieve desired goals.

Our team of industry-leading experts with SEO Consultants brings years of experience in programming and design and provides the highest quality technological services to meet expectations and budgets for both personal and business agendas. We invest our talent, vast experience and creative ability, and employ the latest industry tools to each project we take on. We often get called the Google Consultant, The Google Doctor,  Internet Strategists & Google Expert, off course we are very good at what we do and it this very flattering. We would rather people know us for Solid Search Engine Optimisation Advice & SEO Consulting services with white hat tactics, Here at Fresh we always use 100% ethical SEO procedures.

Ecommerce is one of the few industries that is flourishing despite economic downturns. It continues to grow at an astounding pace. Because of this, internet competition is increasing, and web design standards are high- internet users, your potential clients, demand a pleasing experience when they navigate a website and only sites of the highest quality have an opportunity to attract and appeal to an audience. A successful website (whether the purpose is to sell, inform, promote, or entertain) must be functional and entertaining, easy to navigate and engaging, with graphics that are eye-catching and memorable.

A web solution that is well orchestrated and designed to serve the customer, can promote the desired user actions to increase revenue, and be far more effective than traditional marketing ventures. On the other hand, an inferior or inadequate website design will result in frustrated users who will have a negative experience and be left with a poor overall impression, eventually leading to site abandonment and lost sales. Our expertise and experience combined with the passion and enthusiasm we have for our work result in compelling, functional websites designed to and gain and retain users and maximize your investment.

Fresh Traffic is sincerely dedicated to the success of our clients. We are committed to superior customer service, collaboration, and communication throughout every step of the process. Our professionalism and serious dedication make for work that is timely, efficient, and reliable, from commencement to finish.